When it comes to business value and success the pathway is different now. So, where's it going?
Hello. The path to business success has changed, and continues to change, out of all recognition. Until recently, a great product or service was enough. Now, it's just a start. Having spent years working on Customer Value, I find what's going on fascinating. So, here, I try to make some sense of what's going on. I don't know all the answers. Far from it. But I'd welcome your company on the journey. Do, please, join me.