Hello. The path to business success has changed, and continues to change, out of all recognition. Until recently, a great product or service was enough. Now, it's just a start. Having spent years working on Customer Value, I find what's going on fascinating. So, here, I try to make some sense of what's going on. I don't know all the answers. Far from it. But I'd welcome your company on the journey. Do, please, join me.